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9 Dec 2023

White Banenr - Go Direct as recommeded by Which? Blue Banner - Get an instant life insurance quoute Blue Banner - We won't be beaten on price

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Royal London
Legal & General

Online Life Insurance

Online Life Insurance

Get a Quote Online

Compare Life Insurance Quotes

  • Instant online life insurance quote
  • Compare the major UK life insurance companies policies
  • Apply for a life policy online today
  • Save up to 15% off standard premiums
  • Go Direct offer cheap discounted online premiums
Get a Quote Online

Income Protection Insurance Quote

  • Instant income protection insurance quotes
  • We guarantee you will not obtain a cheaper income protection quote online
  • Compare income protection polices online
  • Apply online for your income protection cover
Get a Quote Online

Critical Illness Insurance Quote

  • Free critical illness insurance quote
  • Simple to compare the best UK critical illness cover
  • Save up to 15% off standard premiums
  • Cheapest Critical illness Insurance premium price promise*
  • Apply online today#

Compare Life Insurance Online with Go Direct

Compare Providers of Life Insurance Quotes

Below are examples of the providers you can obtain discounted life insurance quotes with Go Direct.

Aegon  Life Insurance &  Protection AIG Aviva Life & Critical Illness Legal & General Life & Critical Illness Guardian
LV Assurance & Critical Illness Royal London Scottish Widows Term Assurance & Critical Illness Vitality Zurich

Correct as of the 23/06/2023.

Compare Providers of Income Protection Insurance Quotes

Below are examples of the providers you can obtain discounted income protection insurance quotes with Go Direct.

AIG Aviva Life & Critical Illness Holloway LV Income Protection Legal & General Royal London Vitality Zurich

Correct as of the 23/06/2023.

Life Insurance Best Price Guarantee

Here at Go Direct we constantly compare life insurance quotes we offer against the competition to guarantee that you receive the best cheap life insurance online. With our online life insurance quote system we rebate a minimum of 50% of the initial commission the life assurance company would pay us back into your policy there by reducing your monthly premiums.

In the unlikely event that you receive a genuine quote for like for like cover we will match it. Simply send us a copy of the best life insurance quote you have obtained online by email to admin@godirect.co.uk or call us with the details of the life insurance quote you have on 01603 271108.

Note: This offer excludes nil commission companies and companies that charge a fee for arranging your life policy, quote limit applies. We reserve the right to amend this offer at any time.

Life Insurance Quotes - Compare Discounted Rates

If you don't want financial advice yet try our easy to use online quote system to compare insurance quotes.Go Direct offer discounted premiums on our quotation tools. You can compare our cheap rates in less than a minute for term insurance quote, critical illness quote, mortgage protection life insurance quote add income protection quote.

You could save up 15% with Go Direct on the standard rates for term insurance, critical illness insurance or income protection insurance offered by the life assurance company.

As all our business is conducted online we can reduce the amount of commission paid to us by the assurance company to give you an even lower monthly premium on your online life insurance. See example below.

With our life cover quote system you will get instant free no obligation online quotes from all the leading uk life companies . You can easily compare the benefits and premiums of each life assurance companies policies.

Research the UK Life Insurance Market Online

Go Direct provide you with information and links to the major UK life insurance companies, compare Aviva's policies to Legal & General policies. Simply click on the life company logo for information and quotes on their life cover products and policy criteria.

Many banks, building societies and estate agents can arrange a mortgage and offer life assurance protection policies but few offer more than a few providers. Shopping around online and comparing cover can often help you find a cheaper monthly premium.

We aim to help you find the best life cover in an instant, be it a mortgage protection insurance, decreasing term life insurance, term insurance quote , family income benefit quote , critical illness insurance, life & critical illness, income protection insurance, whole of life policy (wol), or accident sickness and unemployment cover (asu).

Require Life Insurance Advice ?

We offer fee free financial advice, with Go Financial Services you can get free life insurance advice. Our financial advisers search the leading UK life assurance companies to find you cheap life cover and protection quotes and simple solutions by listening to your needs for online life insurance and protection we provide expert financial advice you can trust.


Mr Jones is 35 and a smoker Mrs Jones is 34 and a smoker they applies for a term life Assurance with critical illness for £200,000 over 25 years.

The premium for a standard Legal & General is £196.55 per month with Go Direct the same policy is £166.75 per month a saving him £8940 over the term of the policy. Correct as of 22/05/2023.

Compare Your Life Insurance Costs

When you compare Life Insurance online it can be complicated and many sites will not give you an online price. This can be difficult for you to establish what is affordable. Go Direct have now added our best buy life insurance tables to help you quickly see the cost of the options available. You can compare single life, joint life cover, smoker life insurance and non smoker rates all at the click of a button.

Try our top ten life insurance tables today for 30 year olds, 40 year olds and 50 year olds then simple click get quotes to receive your own personal instant life insurance quote.


Go Direct.co.uk is a trading style for website purposes of Go Direct UK Ltd.

Go Financial Services is a trading style of Go Direct UK Ltd which is an appointed representative of Personal Touch Financial Services Ltd which is authorised and regulated by the Financial Conduct Authority. FCA Number 456600 Registered in England & Wales Company 5703224

Online Life Insurance from Go Direct - Compare Life Insurance Quotes